How Path3 Works
Path3 is built for marketers, not digital advertising experts. We speak the language of marketing so you don't need five certifications and a year of experience to get your ads out there.
Define Your Audiences
Target your media in terms of your ideal customer and their path to purchase. Define account profiles, personas, and stages in your buyer's journey. Then mix and match to determine who gets which messages.
Build Out Your Strategy
Break your strategy up into initiatives with a shared audience and goal. Then create "Streams" - always-on slots you can rotate creative in an out of. Each stream has a goal it optimizes for over time: brand awareness, education/engagement, form fills, or sales.
Add Your Creative
Upload your graphics or video and write your copy once and Path3 will run it across web, LinkedIn, Facebook, Instagram and more.
Schedule Your Ads
Schedule creative changes in advance. Stay consistently in front of the audiences that matter. Keep fresh, reuse creative, or go dark. It's your strategy!
Report on Results
Focus on the metrics that matter - across channels and across creative. Data is synced with Google Analytics for a consistent picture of the truth.
The Tool You've Always Wanted?
If you're thinking this is it – the tool you've been looking for, then let's move on to next steps. Check out pricing here, or click below to sign up or schedule a demo.